Was 2017 a success for your business?

Was 2017 a success for your business?

This may seem like a silly question, but how do you really measure success? Is it just how much money is in the bank? Is it how happy you feel working as your own boss? Is it something else?

Luckily, there are a few more factors you can consider when trying to decide whether you’ve made it at last or you still have a bit more to do. For one thing, think about what happens when you go on holiday (which you should, even if running a business requires 24/7 dedication). If everything keeps running smoothly back at the office whilst you’re working on your tan, then you can be fairly sure you’ve built a fully functioning company that can weather a few storms.

Speaking of storms, you’re bound to run into some rough patches as your business grows. How well-prepared you are and your ability to adapt will determine whether you bounce back from troubled times. If you can keep calm and carry on whilst your business is facing financial stress or market upheavals, you’re more likely to come out a stronger company and better competitor. After all, what doesn’t kill you makes you stronger (and more successful).

But there’s nothing that feels as much like success as realising that your business genuinely improved your customers’ lives. Once you start hearing from people that your product or services rescued them from dire circumstances, resolved a painful situation or genuinely helped them, you know that no matter what the bank says, your business is a success because it has made a real difference for another person.

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